



The „ICH“ brand: more than just specialist knowledge.
At C-level, it is no longer your CV that decides, but your Gravitation. How do you enter a room? How do you withstand the scrutiny of a critical supervisory board? How do you deal with defeats?
We turn managers into Personalities. Our approach differs radically from traditional coaching:
- Impact instead of empty phrases: Laura Baxter (opera singer & director) stages your performance in such a way that you radiate natural authority - without acting.
- Decisiveness instead of hesitation: Urs Meier (FIFA referee) trains you to remain confident under extreme pressure and make decisions when millions are watching.
- Identity instead of role: We bring out the person behind the function. Because only those who are authentic can lead in the long term without burning out.
The 3 dimensions of personal coaching
Executive Presence (The appearance)
- Body language, voice and status signals.
- How to show dominance without appearing arrogant.
- How to show warmth without appearing weak.
Inner Game (the attitude)
- Resolution of „imposter syndrome“ (fear of impostors) and self-doubt.
- Develop an antifragile attitude: criticism bounces off, crises strengthen you.
- Sharpening your moral compass for difficult dilemmas.
Reputation & Legacy (The reputation)
- How do you want to be perceived? (personal branding).
- How do you manage your narrative within the company and in public?
- Preparation for the next big career move or advisory board mandates.
Your mentors for personality
Urs Meier (Decision & Print): World referee & ZDF expert. He teaches you how to stand alone on the pitch and still stay in control.
Laura Baxter (effect & stage): TED speaker. She teaches you how to activate the „X factor“ that captivates people.
Holger Bröer (Klartext & Vertrieb): It teaches you how to sell yourself and find your „selling story“.
Lilly Fritz (Authority & Attitude): Former president of the court. She teaches you the calm, unshakeable authority of a judge.
Our team is there for you

Heinrich von Pierer
Heinrich von Pierer, the architect of Siemens' globalization, led the company to the top of the world with clear leadership.
This is us
The end of silo thinking. A 35-strong elite team. We combine business, science and sport. We have joined forces to give you access to the most exclusive expertise on the market.

Natalie Wintermantel
Psychological depth meets systemic strategy. Sound methods for sustainable change processes in top management.

LAURA BAXTER
I have been studying the effects of the voice and the body for around twenty-five years.

HOLGER BRÖER
Sales is not a game of chance, it's psychology. I help companies and leaders to get their horsepower on the road - through communication that sells without persuading.

DR. CARLOS DAVIDOVICH
I don't just draw on my medical training and deep understanding of the brain. I use neuromanagement coaching to contribute to obvious, sustainable changes in clients.

LILLY FRITZ
As a judge and president, I am familiar with leadership under pressure. I support you in resolving conflicts confidently and exuding authentic authority.

FRANK GOTTHARDT
We make the best decisions based on our values. Overcoming complex challenges offers me fantastic opportunities to develop and gain experience in many areas.

PROF. DR. HABIL. FRANK KEUPER
Recognizing the essentials is the most challenging task on the path to sustainable, healthy and relevant corporate growth. I therefore open up the space for the search for a suitable growth design.

DR. MIRIAM KLINKE
Mediation and conflict resolution
As an experienced mediator with a legal background, I have always focused on constructive dispute resolution throughout my international career.

PROF. DR. KARSTEN MACHHOLZ
Winning people over is the key to any successful transformation. With more than 25 years of practical experience, I can support you in developing strategies and implementing them successfully together with your employees.

TOBIAS RIEGGER
I am driven by the desire to inspire people in such a way that previously unachievable things can be achieved. Be it in sport, as a lecturer at universities and academies or in my professional environment as a management consultant.

CLAUDIA SCHICK
Passionate coach, motivator, networker. I combine over 20 years of TV experience at ARD as a presenter and interviewer with targeted voice and media training.

REGINA KAROLINE SCHÜLLER
For me, an effective corporate culture, clear communication and value-oriented leadership are key factors for the successful implementation of the mission, objectives and strategy of any company.

FREDRICK SPALCKE
Every consolidation crisis is an opportunity for companies to take a close look at the competitiveness of their value chain.

DR. BERND STENKAMP
Developing products FOR people together WITH people inspires me. More than 25 years of experience in developing products.

TIM SHAHRIAR TABRIZI
I love dealing with what moves people. I treat my clients with respect for their individual situation, with a great deal of motivation, inspiration and the clear intention to help.

RALPH M. RIXNER
As a long-standing manager in the IT sector, I have 35 years of experience in setting up and managing international projects.

DR. THOMAS MEININGHAUS
Change, quality and transformation processes are a recurring theme in my professional life.

KARSTEN SCHMIDT
For more than a decade I have been supporting managers of multinational companies in intercultural management and emphasizing the importance of culture in the business world.

JENNIFER BAUMANN
Female Leadership Excellence. I show female managers how to not only survive in male-dominated structures, but how to shape the game.
Questions about personal coaching
Is that therapy?
No. We don't work on deficits („I'm broken“), but on potential („I want to become excellent“). We use psychological tools, but the goal is performance and sovereignty, not healing.
What is the difference to business coaching?
In business coaching we work on your Role (strategy, team leadership, goals). In personal coaching we work on You (values, impact, blockages). Business coaching optimizes „doing“, personal coaching optimizes „being“.
How does a mandate work?
We start with an analysis of your impact (often including video feedback or a 360° survey). We then define the target image of your personality and work on it in intensive 1:1 sessions. Duration: Usually 3 to 6 months.



