Premium Coaching - Premium coaching or coaching discounter? In this article, you will find out how the coaching market is currently developing. Namely bipolar towards the poles of digital mass coaching and personal premium coaching. We give you a possible outlook on the near future of the market with its challenges and opportunities. If you are a managing director who wants to take advantage of the benefits of coaching for yourself, this content may be just as interesting for you as for clients who are looking for coaching.
Development of the market
The coaching market has developed rapidly in recent decades and is still very much on the move. In Germany, coaching has established itself in personnel development at various hierarchical levels. From trainees to managing directors. The reasons for the increasing demand are primarily the changed conditions and requirements of modern working and management life: increasing complexity and speed, a higher density of information, a changed management culture and increasing pressure to perform. Premium coaching is no ordinary trend.
Digital providers - premium coaching vs. one size fits all
The accelerated digitalization forced by the pandemic has also had an impact on the coaching industry. We are observing very dynamic developments in the market for digital coaching providers. In part, it is based on business models that cannot adequately meet the quality standards of most reputable professional associations. For this reason, we would like to do some educational work. Because the danger of fully automated standard coaching is looming on the horizon.
Cost pressure coupled with a simultaneous increase in demand is currently leading almost inevitably to the automation of processes - even where this seems reasonably possible. Let's talk about premium coaching vs. one size fits all.
In the field of psychology and general Personal development There are already successful applications ranging from specialized programs in behavioral psychotherapy to often seemingly simple apps for everyday mindfulness exercises or similar.
In this chart, you can see that the trend towards using digital coaching more than face-to-face coaching is very high. If you add video coaching and telephone coaching together, this is already more than face-to-face coaching.
Digital mass coaching VS premium coaching in presence
One advantage of automated coaching is obvious. Some people who previously had no access to such services now have access to them. However, most people fail to realize that the main purpose of coaching is not to identify and deal with typical issues and problem areas using standardized procedures, but rather to focus on very personal needs, motives, requirement profiles or working conditions. In summary, it can be said that
Coaching addresses much more the particular behind the general.
This is simply not possible in an automated way at the moment. This can only be done in a personal relationship full of trust, Empathy and experience. Empirical impact research has impressively confirmed that the quality of the personal relationship between Coach and client is the core factor for coaching success. The question comes up again and again: should you buy premium coaching off the shelf?
Of course, it is possible that digitalization with constantly improving algorithms will also increase in coaching. In 2030, it is conceivable that many digital and automated mass products will be available.
We are convinced that the demand for personal and individually tailored coaching services will be high, despite or precisely because of this. The direct contact in real, personal presence will be of great value to clients, which they will appreciate during the trusting collaboration that develops. Premium coaching gives you a competitive advantage.
Hybrid formats
Coaching is based on interpersonal communication and interaction. The fact is, people are physical beings, not avatars. It can be assumed that face-to-face coaching will remain relevant in the future. Online coaching formats will presumably fulfill an outreach and support function. This will lower the threshold for initial contact and make it easier to clarify the assignment. Take advantage of our premium coaching.
In the ongoing process, regular updates for reflection and exercises can be quickly implemented online with a reasonable amount of resources. They therefore offer a useful addition to face-to-face meetings. Some tools, such as those for constellation work or resource activation, can perhaps even be implemented and handled in a more differentiated way in the virtual space.
It makes sense to effectively combine the advantages of face-to-face and online sequences. In our view, the future belongs to premium face-to-face coaching and hybrid coaching. Coaching formats.
Pricing for coaching
What should and should not good coaching cost? The price of coaching varies from EUR 80 per hour in the lower price range to EUR 800 per hour in the higher price segment. But how are the prices made up and how can they be justified? And how can you protect yourself as a potential client?
This is how coaching prices are made up:
- About the uniqueness, previous experience and specialization of the coach
- The type of coaching (online, offline, 1-to-1 or in a team)
- Cost of providing the service
- Target group of the coaching
- Ultimately about the future that is made possible for you through coaching
As a potential client, you can protect yourself in various ways. First of all, we assume that coaching is new territory for you. It is therefore important to first look around and obtain various offers. This will give you an initial overview of the prices and services on offer. You may be able to get a feel for which coach will ask you the right questions during your initial consultation, which should always be free of charge. To prepare for your initial meeting, we recommend that you write down all relevant questions about the coach and the respective organization. You should also make a note of what is important to you in coaching and what other information you need to make your decision. Talk to our team about Premium Coaching.
The best decisions are usually made in peace. Sleep on your experiences and talk them through with someone you trust. They will most likely reflect your existing feelings back to you. If you learn to trust your gut feeling, you are doing a lot of things right!
An opportunity for organizations - New Work and coaching
A look at the likely development paths of the future world of work shows that the importance of coaching will also increase for organizations. There is no question that new work concepts have now arrived in many areas of the world of work simply because of the need to work remotely due to the pandemic. Have you ever thought about a Health Coaching thought about?
Whether this should be seen as entirely positive is open to debate. In any case, it is obvious that this development poses new challenges for the way we work together. Long-established rituals such as small talk at the coffee machine or short lines of communication via different, situation-dependent channels cannot be replicated virtually. Companies are now faced with the task of creating valid perspectives and basic reliability. Many companies have now also recognized the importance of Big Five the Personal development understood. We recommend that you take a very close look at the offers on the market; not all premium coaching is the same.
A stable work framework with transparent development options for all employees at all levels. Both working from home and leading virtual teams, which may work across time zones, often push employees to their personal limits. If these are pushed too far or exceeded, the door is opened to errors, overwork or even unproductive and tiring idle time. Talk to your Coach from Frankfurt am Main, we promise you that this step will be worthwhile for you. worthwhile.
What is Premium Coaching and how does it differ from other coaching services?
Premium coaching is a specialized form of coaching that is tailored to individual needs and requirements. Goals of the client and is characterized by a particularly high level of quality and individuality. In contrast to standardized coaching offers, Premium Coaching develops a tailor-made program that is adapted to the individual needs and goals of the client. Premium coaching is characterized by intensive collaboration between coach and client in order to achieve a sustainable and individual solution.
What advantages does Premium Coaching offer compared to other coaching services?
Premium coaching offers a number of advantages over other coaching services, such as higher quality and individuality, intensive collaboration between coach and client, a stronger focus on the client's individual needs and goals and a higher success rate. Premium coaching enables clients to achieve their personal and professional goals faster and more sustainably.
How do you find the right Premium Coach for your individual needs?
When looking for a premium coach, it is important to choose a coach who has in-depth knowledge and experience in premium coaching and specializes in the client's individual needs and goals. A good coach should be able to develop a personalized solution and support the client in achieving their goals. It is also important that the coach has a positive attitude, can build trust and respect and focuses on the client's individual needs and goals. Before selecting a premium coach, it is advisable to check references and experiences of other clients and arrange a get-to-know-you meeting to ensure that the chemistry between coach and client is right.
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Sources:
- Destatis (2021). Statistics for small and medium-sized enterprises. Germany. Federal Statistical Office. Retrieved on 12.01.2022:
- Rauen, C. (2021). Coaching market analysis 2021. RAUEN Coaching. Available at: www.rauen.de/cma
- Rauen, C. (2020). Coaching market analysis March 2020. RAUEN Coaching. Available at: www.rauen.de/cma
