What is transformation?
Transformation is the process of change from a current state to a desired target state over an undefined period of time. A transformation represents a fundamental and lasting change.
Due to greater technologization and increasing complexity in our business environment, more and, above all, faster changes are becoming increasingly important nowadays. After all, transformation is not an end in itself. In nature, it is not the strongest that survives, but the most adaptable. It is exactly the same in markets. Companies are successful when they constantly keep pace with market requirements and, in the best-case scenario, shape them themselves at some point. Want an example? Just a few years ago, major German cities were literally flooded with bike-sharing bikes. Within a very short space of time, however, the framework conditions changed and the business model was overtaken by road-legal e-scooters. In general, the half-life of business models is increasingly shrinking.
A planned change
Transformation can be understood as a planned reorganization of a company's DNA. It is often associated with a fundamental transformation of a company's relationship with individual stakeholders and its economic and social environment. A transformation fundamentally and sustainably redefines relationships with an organization's stakeholders. It therefore always automatically affects the entire company - not just individual parts.
The best-known and probably most comprehensive social transformation of our time is known as the „digital transformation“. Virtually all organizations - regardless of type, location or market power - are also exposed to it. The entrepreneurial approach to such changes will play a decisive role in determining whether organizations can emerge as winners or losers.
Our coaching supports you in your transformation at a strategic and operational level. We accompany you individually and personally in achieving your goals and desired results. In coaching, we reflect on how you see yourself and others, encourage agile and adaptive approaches and open up many new ideas and solutions by changing perspectives. Benefit from our entrepreneurial experience and best practice cases from other companies.
Transformation and coaching
Companies are in a constant state of change - strategically, structurally and culturally. Even experienced managers and management teams face major challenges. Your main task is to manage the balancing act between the hope for improvement and the fear of the unknown of your employees. Transformation coaching supports you in involving employees at an early stage, making clear decisions and developing your participative leadership style.
Most change processes fail because of the human factor. Only those who manage to convince their employees of the need for Changes and inspire enthusiasm for change can successfully shape transformation. An agile environment requires a different understanding of leadership than traditionally hierarchical organizations. The focus is on leaders who take responsibility, create positive framework conditions, enable the development of potential, empower and motivate their employees and act as a point of contact for them.
Transformation, dealing with complexity
Our transformation coaching offers you support for your decision-making, reflection and implementation processes for a successful transformation. You will learn new skills, how to deal with complexity, how to react flexibly and how to make decisions under uncertainty. We support you: on the job, with shadowing in your day-to-day work, via personal or telephone coaching and sparring throughout the entire transformation process. You gain clarity about the situation you are in, where you want to go and what steps you want to take. In this way, coaching helps you to get behind the problem instead of being driven by it. Find out more about our Approach.
Coaching is not expert advice - because you are your own expert for coherent, well-dosed solutions. Coaching is a solution-oriented process that expands your abilities, opens up scope and transforms patterns through self-discovery and supported self-exploration. Through a different, more differentiated relationship to the so-called „problem“, new, more goal-oriented solution patterns emerge. Find out more in this article about Hybrid working models.
The first step in the coaching process is a resource-oriented clarification of the assignment, in which we discuss with you at eye level what you want to achieve or change. Once you have defined your goal, we create spaces that enable you to develop helpful solutions for yourself. You will be given more options, learn about alternative courses of action and prepare various implementation strategies through trial and error. The coaching process is a moving and sometimes exciting journey of discovery through possibilities that you have never experienced before. It allows for personal growth, especially where it previously seemed difficult. Have you already read our article about Corona Coaching read?
Our Coaching-This offer is aimed at individuals, teams and companies who are confronted with new situations or obstacles along the way.
Change or transformation - what's the difference?
Change means the planning and implementation of specific actions that affect either sub-areas or the entire company. Change is often the reaction to certain grievances in the company: Costs too high, turnover too low, production times too long, employee turnover too high, etc. Change is handled like a project. The goal is known in the change. It may be adjusted during implementation. But it always remains clear to everyone involved.
Transformation, on the other hand, refers to a multitude of mutually influencing factors, to the entirety of a socio-cultural system. The aim of transformation is to turn the old into the new, to redefine business models, to reinvent the company. The goals are therefore more visionary in nature. The aim is to redevelop the entire corporate vision and draw a new picture of the future. Transformation is therefore a long-term, ideally never-ending process in which the company constantly reinvents itself.
In short: every transformation is always a change, but not every change is a transformation.
Transformations are more unpredictable than change projects, as they usually affect many business units. The risks are also generally higher with transformations, as even the management does not always know exactly where the journey is heading. Cause and effect are often not deterministically linked. The company is on a broad field for joint learning. This means that some of your employees also need new skills for the transformation. Take advantage of coaching for this.
We are proud to have a strong team of coaching experts with in-depth specialist knowledge and practical experience in the transformation of companies at your coaching institute. Among our trainers and coaches, our clients will find experts for the transformation of organizations and for the development and implementation of Scaled Agile concepts, as well as experts for common agile methods such as Scrum, Design Thinking and Kanban. Have you ever thought about a Business Coaching thought about?