
Executive Coaching Bielefeld & OWL: World market leader in silence.
Strategy & succession for German SMEs. Ex-DAX expertise for family businesses & hidden champions. East Westphalia-Lippe is home to the companies that are the envy of the world: Hidden champions and family groups that lead globally but are rooted locally. Whether Miele, Claas or Dr. Oetker - here substance counts more than show.
We fit in with this Down-to-earth attitude. We support owner families, managing directors and successors in combining tradition and innovation. We are the discreet sparring partner when the „senior“ has to let go or the „junior“ wants to break new ground. Reliable. Discreet. Enkelfähig.




Strategy for generations
East Westphalians are known for their stubbornness - in a positive sense. They stick to the tried and tested. But the digital transformation does not stop at Gütersloh or Bielefeld.
We are your Bridge builder:
- Conflict resolution: When things get tough in the family business, we moderate between the generations. Neutrally and without emotional entanglement.
- Modernization: We help you to modernize structures without destroying the company's DNA.
Trusted by market leaders & corporations:








Coaching for the region of doers
| Sector | Typical clients | Our focus |
|---|---|---|
| Family business | Owner & Successor | Generation change (succession). Conflict resolution between senior and junior. Preserving tradition. |
| Mechanical & agricultural engineering | Managing Directors & CTOs | Innovation in conservative markets. From pure „sheet metal bender“ to solution provider. |
| Media & Services (Gütersloh) | Divisional Boards | Digital transformation. Leadership in matrix organizations. Change management. |
We understand families & corporations
Coaching in OWL requires both sensitivity and toughness.
- Heinrich von Pierer: Ex-Siemens boss. An authority figure who is respected by every patriarch.
- Frank Gotthardt: Mediation and problem solving. The expert when complex family dynamics block the business.
- Prof. Dr. Frank Keuper: Strategy. To keep hidden champions at the forefront of the world, even in the digital age.
Our coaching team is there for you

Heinrich von Pierer
Heinrich von Pierer, the architect of Siemens' globalization, led the company to the top of the world with clear leadership.
This is us
The end of silo thinking. A 35-strong elite team. We combine business, science and sport. We have joined forces to give you access to the most exclusive expertise on the market.

Natalie Wintermantel
Psychological depth meets systemic strategy. Sound methods for sustainable change processes in top management.

LAURA BAXTER
I have been studying the effects of the voice and the body for around twenty-five years.

HOLGER BRÖER
Sales is not a game of chance, it's psychology. I help companies and leaders to get their horsepower on the road - through communication that sells without persuading.

DR. CARLOS DAVIDOVICH
I don't just draw on my medical training and deep understanding of the brain. I use neuromanagement coaching to contribute to obvious, sustainable changes in clients.

LILLY FRITZ
As a judge and president, I am familiar with leadership under pressure. I support you in resolving conflicts confidently and exuding authentic authority.

FRANK GOTTHARDT
We make the best decisions based on our values. Overcoming complex challenges offers me fantastic opportunities to develop and gain experience in many areas.

PROF. DR. HABIL. FRANK KEUPER
Recognizing the essentials is the most challenging task on the path to sustainable, healthy and relevant corporate growth. I therefore open up the space for the search for a suitable growth design.

DR. MIRIAM KLINKE
Mediation and conflict resolution
As an experienced mediator with a legal background, I have always focused on constructive dispute resolution throughout my international career.

PROF. DR. KARSTEN MACHHOLZ
Winning people over is the key to any successful transformation. With more than 25 years of practical experience, I can support you in developing strategies and implementing them successfully together with your employees.

TOBIAS RIEGGER
I am driven by the desire to inspire people in such a way that previously unachievable things can be achieved. Be it in sport, as a lecturer at universities and academies or in my professional environment as a management consultant.

CLAUDIA SCHICK
Passionate coach, motivator, networker. I combine over 20 years of TV experience at ARD as a presenter and interviewer with targeted voice and media training.

REGINA KAROLINE SCHÜLLER
For me, an effective corporate culture, clear communication and value-oriented leadership are key factors for the successful implementation of the mission, objectives and strategy of any company.

FREDRICK SPALCKE
Every consolidation crisis is an opportunity for companies to take a close look at the competitiveness of their value chain.

DR. BERND STENKAMP
Developing products FOR people together WITH people inspires me. More than 25 years of experience in developing products.

TIM SHAHRIAR TABRIZI
I love dealing with what moves people. I treat my clients with respect for their individual situation, with a great deal of motivation, inspiration and the clear intention to help.

RALPH M. RIXNER
As a long-standing manager in the IT sector, I have 35 years of experience in setting up and managing international projects.

DR. THOMAS MEININGHAUS
Change, quality and transformation processes are a recurring theme in my professional life.

KARSTEN SCHMIDT
For more than a decade I have been supporting managers of multinational companies in intercultural management and emphasizing the importance of culture in the business world.

JENNIFER BAUMANN
Female Leadership Excellence. I show female managers how to not only survive in male-dominated structures, but how to shape the game.
Executive FAQ East Westphalia
Do you understand family businesses?
Yes, that is our core focus in OWL. We know that company and family are often inseparable. We coach successors (succession coaching) and external managing directors.
Do you also coach at Bertelsmann/Media?
Absolutely. We know the structures of large media companies and service groups. We support managers in the digital transformation.
Are you coming to the company?
If desired, yes. However, clients in OWL often prefer neutral locations so that no rumors arise among the workforce („Why is there a coach with the boss?“).

