Medientraining Frankfurt: Souverän vor Kamera und Mikrofon
Souverän vor Kamera und Mikrofon. Interview, Statement, Pressekonferenz oder Präsentation vor dem Vorstand: Im Medientraining in Frankfurt üben Führungskräfte klare Botschaften, Körpersprache und den Umgang mit kritischen Fragen – unter realistischen Bedingungen und mit direktem Feedback.

Media training Frankfurt: learn everything about rhetoric, communication, ARD and ZDF | presentation training, coaching and top media trainers with us


Media training in Frankfurt am Main – the ideal solution for your media presence. Do you want to communicate your messages precisely and confidently? Do you want to leverage your external communication to your advantage? Then learn the necessary skills with us. In today's media landscape, that's invaluable.
If you know how to position yourself, you can effectively reach your target audience. So, in the future, let the press work for you.
Whether it's an interview, a conference, or a public appearance, we support you in finding the right words. This happens in our practical and individualized training.
We nurture your strengths and teach you the tools you need. Together, we develop a strategy that guarantees your success. Experienced trainers and media professionals share their tips and tricks. The training is multifaceted and tailored to your needs.
Whether you are an executive, press officer or journalist – with us you will find the best quality.
Our content can be applied to your work immediately. It's more than just being confident in front of the camera. You'll also learn how to interact with the media during a crisis. How you communicate your messages clearly and persuasively is crucial today. We'll make you an expert.
You will experience a development that will enable you to successfully navigate the media. Take the first step towards a professional media presence.
Your advantages:
Self-confidence: Confident appearance in front of camera and microphone.
Crisis management: dealing effectively with difficult questions and situations.
Clarity: Formulate precise and understandable messages.
Presence: Using conscious and effective body language.
Understanding the media: knowledge of the media landscape and how it works.
Reputation: Strengthening a positive image and public trust
Media training in Frankfurt am Main: What should you know about the training?
We tailor our training completely to your needs and situation, so you can immediately apply what you learn. We teach the fundamentals of the media landscape. Interview techniques and communication strategies will become second nature. We especially focus on mastering how to deal with the press and handle tough questions during a crisis.
Your presentation is everything. Your message is the letter you use to convey your company culture. It must be clear and well-thought-out. This also applies to press releases and... Social Media are one way to do this. We find what best represents your brand.
We work through case studies, making sure to provide the best feedback and practical tips.
You'll also get your chance. Recordings will allow you to evaluate your own performance. With experienced trainers and methodical exercises, you'll get closer to your goal step by step. The program is always tailored to you and your specific needs.
Over time, your performance will become confident and professional.
They convey clear messages in a way that captivates the reader. PR and the media become their greatest asset. They make the media work for them instead of despairing over it. With the right strategy, they can even receive positive feedback during a crisis. Their image and brand experience a sustained surge in popularity.
We will teach you the right techniques.
It is important that you only learn from the best of the best. These are experts from the media industry. We offer the training in such a way that it fits in with your schedule. So talk to us. We would like to Media competence expand. So that you can achieve great results in the long term.
Take your skills to the next level with us! You'll notice the added value we create for a long time to come. Because our training is sustainable. It brings about real change.
Scope
Your speed is our benchmark
- Training: 3 days (8h incl. break)
- 80 % real case studies
- 20 % Theory
- Modular system
- Breaks are planned individually
- Hotline, up to 72h after seminar
- E-mail support for 30 days
Modules (excerpt content)
The content shapes the value
- Corporate communication
- Use of voice
- Media training and panel discussions
- Institutions
- Crisis communication
- Key messages
- Interview training
- Target group and rhetoric
Mission & Vision
The client's success = our goal
- Sustainable success
- Support after training
- Dynamics and value creation
- Creating value
- Communicating competence
- Helping people
- No pressure to make a profit, as independent
Customer-centric
It's all about YOU
- Your speed is our benchmark
- No mass events
- We make your success measurable
- Your topics shape the course
Exclusive
No off-the-peg training
- Strict selection process
- Only 10 times a year
- Some of the best lecturers
- Individual and tailor-made
Practice-oriented
Every case from real life
- Dialogue, instead of frontal bombardment
- Real cases from everyday life
- Use of the Harvard methodology
- No prefabricated documents
Prerequisites
Those who know their destination will find the way
- For executives and managers
- For PR and top managers
- Employees with a press connection
- Project groups in the company
- 3-5 years of professional experience
- Suitability interview with experts
Form and location
Effective and uncomplicated
- 80 % practical exercises
- Followed by 20 % Theory
- 100 % Remote
- No travel and overnight stay
- Flexible from home
- Full-time or alongside your job
Investment
What costs nothing is worth nothing
- Costs € 7,999.00 plus VAT.
- Module (1) is booked individually
- Cost for day (1) - € 999.00
- Whether you continue is up to you
- Remaining amount, only then due
- Training is fully deductible
Find out what makes the difference
Learn which skills and details will ensure your success in dealing with the media. The ability to communicate your message effectively will take you further. Being able to adapt to specific situations is also essential. You can indirectly leverage nonverbal signals. We'll help you discover what works effectively in the media.
So that your key messages hit the nail on the head.
All of this is based on understanding the media landscape. This allows you to communicate effectively and purposefully, and to use its tricks to your advantage. We'll give you this understanding, so you can build a positive online presence.
Public trust is growing, and brand and customer loyalty are becoming increasingly strong.
Training excellent body language
Your media presence depends largely on this factor. Your body language can determine whether a message is received confidently or distorted. We therefore also take care of gestures, facial expressions and posture. With conscious body language, you can emphasize your statements non-verbally. Even if you read between the lines, your message will be recognized.
Whether through practical exercises or reflection on recorded videos. First you become aware of your appearance. Then we can work specifically on the details. After optimization, your charisma will increase and public appearances and conversations in particular will turn to your advantage.
Free initial consultation
+49 174 1614 254
Karsten Schmidt - First-hand expertise
Karsten Schmidt is not just an expert on the perfect media appearance – he has lived it all over the world. As a long-time TV reporter and US correspondent who, among other things, reported live on the events of September 11th, he brings unique experience to his media training courses.
For over 20 years, he has been helping global corporations, medium-sized businesses, and law firms to present themselves confidently and authentically on camera and in online media. Whether it's managing live stress, creating successful internet videos, or conducting online interviews – Karsten Schmidt knows what matters.
His deep understanding of the challenges of corporate communications, including legal aspects, combined with his practical experience as a communications consultant and trainer, makes his workshops a must for anyone who wants to be convincing in public.
His profile is complemented by a lectureship in applied communication at Heinrich Heine University. The comment of an experienced executive: "The best media training I've ever had." Karsten Schmidt: For a presentation that leaves a lasting impression.








Karsten Schmidt is internationally experienced and brings all his knowledge to bear for you. He also provides great added value at Heinrich Heine University.

See our training courses for yourself. Experienced experts help you to put your own goals into practice. Karsten Schmidt is one of them. He supports you in your task of positioning yourself appropriately. He provides you with suitable methods. So you too can make a successful appearance. Ask us about it!
Communication as The company optimize
Your company needs to convey a clear message. This is what you will learn in our media training. As a spokesperson or manager, you will be well equipped. The development of key messages is a recurring theme. Conversations and press releases are a daily bread. But overall, it is important that you act confidently and, above all, evenly.
You need a strategy with which you come across as credible. The internal Communication should not be missing. Here, of course, we can help. All employees should stand behind your messages. This starts with the values of the company and continues with the goals. In this way, you are well positioned externally. You represent a strengthened image.
Our media trainer in action
Mastering the use of bandages
You need a high level of skill when dealing with stakeholders. You need to be diplomatic yet strict in your approach. We prepare you for this in our training. You will learn how to represent interests clearly and convincingly. You will also learn how to build constructive relationships. You will recognize the rules of the media. How you deal with these interested parties makes a big difference.
Our team is there for you

Heinrich von Pierer
Heinrich von Pierer, the architect of Siemens' globalization, led the company to the top of the world with clear leadership.
Our experts
The end of silo thinking. A 35-strong elite team. We combine business, science and sport. We have joined forces to give you access to the most exclusive expertise on the market.

Natalie Wintermantel
Psychological depth meets systemic strategy. Sound methods for sustainable change processes in top management.

LAURA BAXTER
I have been studying the effects of the voice and the body for around twenty-five years.

Cordula Casaretto
Quality over quantity in the professional services sector. Discreet recruitment of top talent for law firms and strategic support during career transitions.

HOLGER BRÖER
Sales is not a game of chance, it's psychology. I help companies and leaders to get their horsepower on the road - through communication that sells without persuading.

DR. CARLOS DAVIDOVICH
I don't just draw on my medical training and deep understanding of the brain. I use neuromanagement coaching to contribute to obvious, sustainable changes in clients.

LILLY FRITZ
As a judge and president, I am familiar with leadership under pressure. I support you in resolving conflicts confidently and exuding authentic authority.

FRANK GOTTHARDT
We make the best decisions based on our values. Overcoming complex challenges offers me fantastic opportunities to develop and gain experience in many areas.

PROF. DR. HABIL. FRANK KEUPER
Recognizing the essentials is the most challenging task on the path to sustainable, healthy and relevant corporate growth. I therefore open up the space for the search for a suitable growth design.

DR. MIRIAM KLINKE
Mediation and conflict resolution
As an experienced mediator with a legal background, I have always focused on constructive dispute resolution throughout my international career.

PROF. DR. KARSTEN MACHHOLZ
Winning people over is the key to any successful transformation. With more than 25 years of practical experience, I can support you in developing strategies and implementing them successfully together with your employees.

TOBIAS RIEGGER
I am driven by the desire to inspire people in such a way that previously unachievable things can be achieved. Be it in sport, as a lecturer at universities and academies or in my professional environment as a management consultant.

CLAUDIA SCHICK
Passionate coach, motivator, networker. I combine over 20 years of TV experience at ARD as a presenter and interviewer with targeted voice and media training.

REGINA KAROLINE SCHÜLLER
For me, an effective corporate culture, clear communication and value-oriented leadership are key factors for the successful implementation of the mission, objectives and strategy of any company.

FREDRICK SPALCKE
Every consolidation crisis is an opportunity for companies to take a close look at the competitiveness of their value chain.

DR. BERND STENKAMP
Developing products FOR people together WITH people inspires me. More than 25 years of experience in developing products.

TIM S. TABRIZI
I love dealing with what moves people. I treat my clients with respect for their individual situation, with a great deal of motivation, inspiration and the clear intention to help.

Michael Klenk
Leading in complex systems requires clarity, decisiveness, and the ability to handle conflict effectively. I support leaders in precisely these situations –
at the top level.

RALPH M. RIXNER
As a long-standing manager in the IT sector, I have 35 years of experience in setting up and managing international projects.

DR. THOMAS MEININGHAUS
Change, quality and transformation processes are a recurring theme in my professional life.

KARSTEN SCHMIDT
For more than a decade I have been supporting managers of multinational companies in intercultural management and emphasizing the importance of culture in the business world.

ROLF GLUNZ
I transform complex offers into clear, compelling stories – and create the foundation of trust on which sustainable business relationships can be built.

JENNIFER BAUMANN
Female Leadership Excellence. I show female managers how to not only survive in male-dominated structures, but how to shape the game.
Presentation training for executives and managers
Training is crucial for successful communication in the business world, regardless of the situation. With the right skills, you can captivate your audience and convey complex information clearly and understandably. We achieve this through personalized feedback, and we'll also develop your rhetorical skills.
This includes the planning and organization of visual aids and key messages.
All these skills come into play in internal meetings, presentations to the board, and many other situations. Not only will your personal impact be enhanced, but also the perception of your company and your connections with stakeholders will be strengthened.
Improvements are occurring both within and outside the company. Therefore, the training is worthwhile for every company.
Participants can book their communication and interview training anywhere in Germany. We first clarify the relevance. Then we approach your specific needs strategically, using selected methods. Clients benefit enormously from this approach.
A professional appearance is always important. We make that appearance authentic.
With empathy, expertise, and your unique personality, you convey the message. You formulate key messages and disseminate them via TV, radio, print, or television – whatever suits you best. You determine what the media publishes.
That works to your advantage.
Karsten Schmidt in the news
Successfully placing content online in Germany
Want to strengthen your brand? We'll give you the strategy. Many companies are primarily reachable via social media. But to be effective, you need to know exactly who your target audience is. With us, you'll learn how to plan and create content and generate interest.
You can then use this traffic to your advantage by employing the right messages and publishing from multiple channels.
Whether in times of crisis or as a new source of customers, your honest approach wins people over. You can also benefit from the feedback you receive. We then measure these successes, and clear next steps emerge.
This creates a system that allows you to organically expand your customer base and establish your brand.

Experts for many years: examples from practice
Confident appearance of a CEO
The CEO of an SME was faced with a challenge. A production error was to be the topic of the next press conference. This was a big issue and was marketed by the media as the beginning of a crisis. We helped him to prepare for such a confrontation through media training.
He thus mastered the tricky questions with ease.
He put the company back on the path to success. He did this by communicating clearly and transparently. This left no room for assumptions. This strengthened trust and helped protect them from a media outcry.
Effective crisis communication for the energy group
An incident occurred at an energy company. A technical accident raised questions about employee safety. Thanks to intensive training and internal clarification of the case, the issue was resolved. The public was informed promptly and solutions for such problems in the future were identified immediately.
It was important to promote internal communication here. This enabled the company to overcome the crisis, improve standards and learn from its mistakes. It also won back the trust of stakeholders.
Successful media campaign for a start-up
An innovative start-up was about to take a big step. They wanted to launch a new product line. With our help, they were able to develop a comprehensive campaign. The right messages were selected through media training. Preparations were systematically set in motion.
The launch generated a great deal of customer interest.
Sales figures rose, and the market entry was successful. All in all, the media landscape was navigated with flying colors. This fulfills the purpose of Media training fulfilled.
Karsten Schmidt in New York
Give us a call today!
Free initial consultation
+49 174 1614 254
What does media training cost?
This varies depending on the provider, scope and duration. In Frankfurt am Main, it is usually between €3,000 and €10,000 for a basic program. Group training is also offered. There are customized packages that are tailored to the group. So you too can find excellent training. If you want more than that, you can always contact the provider.speaken.
What is media training?
Media training is a type of specialized coaching. It prepares you to deal effectively and confidently with the media. This includes the techniques you need to master interviews, press conferences and public appearances. You will learn to write clear and concise Messageto convey the message. The aim? You will gain experience and confidence in dealing with the media. This will enable you to use the press and image to position your company in the best possible way.
Why media training?
Media training makes a big difference for many. It helps with communication skills. But it can also do much more. Your public appearance is assured. It also prepares you for situations in which you have the opportunity to represent your company successfully. A professional media presence strengthens confidence in your brand. It helps to avoid negative reporting. This is an issue that still drives many into a corner. If you can master it, you can turn it to your advantage. Read more: Management coaching.
How does media training work?
Professional media training begins with an assessment of your previous media experience and individual goals. We then develop key messages, practice interview situations in front of the camera and analyze the video recordings together. You will receive direct feedback on body language, voice and argumentation - practical and immediately implementable.
Who is media training in Frankfurt suitable for?
Media training is suitable for managers, company spokespeople, PR managers and anyone who regularly appears with journalists, in front of cameras or on stage. Founders and experts who want to increase their visibility in the media and social networks also benefit from targeted media coaching in Frankfurt.
What is the difference between media training and presentation training?
Media training focuses on dealing confidently with journalists, cameras and microphones - for example in interviews, press conferences or TV appearances. Presentation training, on the other hand, concentrates on speeches and keynotes in front of an audience. Both formats improve your impact, but focus differently on questioning techniques, crisis communication and media skills.
What results can I expect after media training?
After media training, you will appear more confident and convincing in front of a camera and microphone. You will have mastered techniques for anchoring your message, be able to answer critical questions confidently and know how to communicate your key messages concisely. Many participants report that they are much more relaxed and professional during media appearances.

