A camera with flash pointed at us in a crowd of people - media training

Media training Frankfurt: we teach you how to use the media meistern🎙️💪

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Learn the skills and PR strategies to best communicate to the media!

✔ Get your message across successfully
✔ Position yourself sensibly
✔ Strengthening the public profile

Media training Frankfurt: learn everything about rhetoric, communication, ARD and ZDF | presentation training, coaching and top media trainers with us

Media training Frankfurt am Main - the ideal solution for your media presence. Do you want to get your message across precisely and confidently? Do you want to successfully use your external communication to your advantage? Then learn the necessary skills with us. In today's media landscape, this is worth its weight in gold. If you know how to position yourself, you can reach your target group effectively. So let the press work for you in the future. 

Whether it's an interview, conference or public appearance. We support you in finding the right words. This happens in our practical and individual training. We promote your strengths and teach you the tools you need. Together we will develop a strategy that guarantees your success. Experienced trainers and media professionals will pass on tips and tricks to you. The training is versatile, we adapt it to you. Whether you are a manager, press spokesperson or journalist - you will find the best quality with us.

You can apply our content immediately. It's more than just acting confidently in front of the camera. You will also learn how to interact with the media in a crisis. How you communicate your messages clearly and convincingly makes a big difference today. We will turn you into an expert. You will experience a development that will enable you to navigate successfully through the media. Take the first step towards a professional media presence.

Your advantages:

Self-confidence: Confident appearance in front of camera and microphone.

Crisis management: Dealing effectively with difficult questions and situations.

Clarity: Formulate precise and comprehensible messages.

Presence: Using conscious and effective body language.

Media understanding: Knowledge of the media landscape and how it works.

Reputation: Strengthen positive image and trust among the public

Media training in Frankfurt am Main: What should you know about the training?

We tailor our training to your needs and situation. So that you can directly apply what you learn with us. We teach the basics of the media landscape. Interview techniques and communication strategies will be familiar to you. In particular, we will help you master dealing with the press and nasty questions in a crisis. Your appearance is everything. Your message is the letter with which you convey your corporate culture. This must be clear and well thought out. Press releases and Social Media are one way to do this. We find what best represents your brand. 

We run through case studies. We make sure to provide the best feedback and practical tips. You also get your turn. Recordings allow you to evaluate your own performance. With experienced trainers and methodical exercises, you will get closer to your goal step by step. The program is always tailored to you and your concerns. 

Over time, your appearance will become confident and professional. You convey clear messages in a way that captures the reader. PR and the media will become your greatest asset. You make the media work for you instead of despairing. With the right strategy, you can receive positive feedback even in a crisis. Your image and your brand will soar and continue to do so. We provide you with the right techniques. 

It is important that you only learn from the best of the best. These are experts from the media industry. We offer the training in such a way that it fits in with your schedule. So talk to us. We would like to Media competence expand. So that you can achieve great results in the long term. So take your skills to a new level with us! You will notice the added value we create for a long time. Because our training is sustainable. It brings about real change.

Find out what makes the difference

Learn which skills and details will ensure that you are successful in dealing with the media. The ability to get your message across correctly will take you further. Being able to respond to the specific situation is also essential. You can make indirect use of non-verbal signals. We will help you find out what is effective in the media. So that your key messages hit the nail on the head.

All of this is based on your understanding of the media landscape. This enables you to communicate effectively and purposefully and use the tricks to your advantage. We give you this understanding. This is how you build a positive online presence. Public trust will be strengthened and brand and customer loyalty will continue to grow. 

Training excellent body language

Your media presence depends largely on this factor. Your body language can determine whether a message is received confidently or distorted. We therefore also take care of gestures, facial expressions and posture. With conscious body language, you can emphasize your statements non-verbally. Even if you read between the lines, your message will be recognized.

Whether through practical exercises or reflection on recorded videos. First you become aware of your appearance. Then we can work specifically on the details. After optimization, your charisma will increase and public appearances and conversations in particular will turn to your advantage. 

Free initial consultation

+49 174 1614 254

Karsten Schmidt - First-hand expertise

Karsten Schmidt is not only an expert on the perfect media appearance - he has lived it all over the world. As a long-time TV reporter and US correspondent, who reported live on the events of September 11, among other things, he brings unique experience to his media training courses. For over 15 years, he has been helping global corporations, medium-sized companies and law firms to appear confidently and authentically in front of the camera and in online media. Whether coping with live stress, a successful internet video or online interviews - Karsten Schmidt knows what is important.

His deep understanding of the challenges of corporate communications, including legal aspects, combined with his practical experience as a communications consultant and trainer, makes his workshops a must for anyone who wants to be convincing in public. His profile is complemented by a lectureship in applied communication at Heinrich Heine University. The comment of an experienced manager: „The best media training I've ever had.“ Karsten Schmidt: For an appearance that leaves an impression.


Karsten Schmidt is internationally experienced and brings all his knowledge to bear for you. He also provides great added value at Heinrich Heine University.

See our training courses for yourself. Experienced experts help you to put your own goals into practice. Karsten Schmidt is one of them. He supports you in your task of positioning yourself appropriately. He provides you with suitable methods. So you too can make a successful appearance. Ask us about it!

Communication as The company optimize

Your company needs to convey a clear message. This is what you will learn in our media training. As a spokesperson or manager, you will be well equipped. The development of key messages is a recurring theme. Conversations and press releases are a daily bread. But overall, it is important that you act confidently and, above all, evenly.

You need a strategy with which you come across as credible. The internal Communication should not be missing. Here, of course, we can help. All employees should stand behind your messages. This starts with the values of the company and continues with the goals. In this way, you are well positioned externally. You represent a strengthened image. 

Our media trainer in action

Mastering the use of bandages

You need a high level of skill when dealing with stakeholders. You need to be diplomatic yet strict in your approach. We prepare you for this in our training. You will learn how to represent interests clearly and convincingly. You will also learn how to build constructive relationships. You will recognize the rules of the media. How you deal with these interested parties makes a big difference. 

Our team is there for you

A profile picture of EX-CEO Heinrich von Pierer

Heinrich von Pierer

Corporate management

Heinrich von Pierer, the architect of Siemens' globalization, led the company to the top of the world with clear leadership.

This is us

The end of silo thinking. A 35-strong elite team. We combine business, science and sport. We have joined forces to give you access to the most exclusive expertise on the market.

Urs Meier - Decision maker

URS MEIER

Decision management

 The better a person makes decisions, the more potential can be unleashed by that person.

Coaching with Natalie Wintermantel - a coach from the Coaching Institute Frankfurt.

Natalie Wintermantel

Psychological depth meets systemic strategy. Sound methods for sustainable change processes in top management.

Laura Baxter - expert in body language and posture

LAURA BAXTER

 Appearance and presence

I have been studying the effects of the voice and the body for around twenty-five years.

Reinhard Benditte - Turnaround expert

REINHARD BENDITTE

Turnaround

In the past, I have supported various companies in turnaround management.

Holger Bröer - Sales Expert

HOLGER BRÖER

Sales and cold calling

Sales is not a game of chance, it's psychology. I help companies and leaders to get their horsepower on the road - through communication that sells without persuading.

Dr. Carlos Davidovich - Neuromanagement expert

DR. CARLOS DAVIDOVICH

Neuromanagement

I don't just draw on my medical training and deep understanding of the brain. I use neuromanagement coaching to contribute to obvious, sustainable changes in clients.

Lilly Fritz - Coach of the Coaching Institute in Frankfurt

LILLY FRITZ

Mediation & Supervision

As a judge and president, I am familiar with leadership under pressure. I support you in resolving conflicts confidently and exuding authentic authority.

Frank Gotthardt - Mediation expert

FRANK GOTTHARDT

Mediation and problem solving

We make the best decisions based on our values. Overcoming complex challenges offers me fantastic opportunities to develop and gain experience in many areas.

Prof. Dr. Habil. Frank Keuper - Expert for corporate management

PROF. DR. HABIL. FRANK KEUPER

Corporate management

Recognizing the essentials is the most challenging task on the path to sustainable, healthy and relevant corporate growth. I therefore open up the space for the search for a suitable growth design.

Miriam Klinke - Mediator

DR. MIRIAM KLINKE

Mediation and conflict resolution

As an experienced mediator with a legal background, I have always focused on constructive dispute resolution throughout my international career.

Prof. Dr. Karsten Machholz - Expert in organizational development

PROF. DR. KARSTEN MACHHOLZ

Organizational development

Winning people over is the key to any successful transformation. With more than 25 years of practical experience, I can support you in developing strategies and implementing them successfully together with your employees.

Tobias Riegger - Restructuring expert

TOBIAS RIEGGER

Insolvency and transformation

I am driven by the desire to inspire people in such a way that previously unachievable things can be achieved. Be it in sport, as a lecturer at universities and academies or in my professional environment as a management consultant.

Claudia Schick - Voice coach

CLAUDIA SCHICK

Voice and media

Passionate coach, motivator, networker. I combine over 20 years of TV experience at ARD as a presenter and interviewer with targeted voice and media training.

Regina K. Schüller - Expert for communication

REGINA KAROLINE SCHÜLLER

Communication

For me, an effective corporate culture, clear communication and value-oriented leadership are key factors for the successful implementation of the mission, objectives and strategy of any company. 

Fredrick Spalcke - PLM and value chain expert

FREDRICK SPALCKE

PLM and Value Chain

Every consolidation crisis is an opportunity for companies to take a close look at the competitiveness of their value chain.

Dr. Bernd Stenkamp - Development expert

DR. BERND STENKAMP

Research and development

Developing products FOR people together WITH people inspires me. More than 25 years of experience in developing products.

Tim S. Tabrizi - Leadership Expert

TIM SHAHRIAR TABRIZI

Leadership and culture

I love dealing with what moves people. I treat my clients with respect for their individual situation, with a great deal of motivation, inspiration and the clear intention to help.

Ralph Rixner - IT and transformation expert

RALPH M. RIXNER

Information Technology

As a long-standing manager in the IT sector, I have 35 years of experience in setting up and managing international projects.

Dr. Thomas Meininghaus - Expert for Quality and Regulatory

DR. THOMAS MEININGHAUS

Quality & regulations

Change, quality and transformation processes are a recurring theme in my professional life. 

Karsten Schmidt - Expert for international management

KARSTEN SCHMIDT

For more than a decade I have been supporting managers of multinational companies in intercultural management and emphasizing the importance of culture in the business world.

Jennifer Baumann, coaching for women in Frankfurt am Main. Coaching especially for women.

JENNIFER BAUMANN

Female Leadership Excellence. I show female managers how to not only survive in male-dominated structures, but how to shape the game.

Presentation training for executives and managers

Training is crucial for successful communication in the business world. No matter what situation requires your performance. With the right skills, you can inspire your audience. You convey complex content clearly and comprehensibly. We achieve this with individual feedback. You will also develop your rhetorical skills. This includes planning and organizing visual aids and key messages.

All these skills are used in internal meetings, presentations to the board and many other situations. Not only will your personal impact be enhanced. The perception of your company and connection to stakeholders will also become stronger. There will be improvements both inside and outside the company. This makes the training worthwhile for every company. 

Participants can book their communication and interview training anywhere in Germany. We first clarify the relevance. Then we approach your issue strategically using selected methods. Customers benefit enormously from this approach. A professional appearance is always important. We make this authentic.

You convey the statement with sympathy and expertise and your very special personality. You formulate key messages and pass them on via TV, radio, print, television or even radio. Whatever suits you. You decide what the media publish. This is to your advantage.

Karsten Schmidt in the news

Successfully placing content online in Germany

Do you want to strengthen your brand? Then we can give you the strategy to do so. Many companies are largely accessible via social media. However, you need to be clear about who exactly your target group is. We teach you how to plan and create content and use it to generate interest. You can then use this traffic to your advantage by using the right messages and publishing them from multiple channels.

Whether in a crisis or as a new customer source. Your honest appearance wins people over. You can also benefit from this in the form of feedback. We then measure these successes and clear next steps emerge. The result is a system with which you can organically expand your customer base and establish your brand. 

A coffee cup and donut on a colorful background. Training Frankfurt

Experts for many years: examples from practice

Confident appearance of a CEO

The CEO of an SME was faced with a challenge. A production error was to be the topic of the next press conference. This was a big issue and was marketed by the media as the beginning of a crisis. We helped him to prepare for such a confrontation through media training.

He therefore mastered the tricky questions with aplomb. He repositioned the company on the road to success. He did this by communicating clearly and transparently. This left no room for assumptions. This strengthened trust and helped save them from a media outcry. 

Effective crisis communication for the energy group

An incident occurred at an energy company. A technical accident raised questions about employee safety. Thanks to intensive training and internal clarification of the case, the issue was resolved. The public was informed promptly and solutions for such problems in the future were identified immediately.

It was important to promote internal communication here. This enabled the company to overcome the crisis, improve standards and learn from its mistakes. It also won back the trust of stakeholders.

Successful media campaign for a start-up

An innovative start-up was about to take a big step. They wanted to launch a new product line. With our help, they were able to develop a comprehensive campaign. The right messages were selected through media training. Preparations were systematically set in motion.

The launch attracted a great deal of interest from customers. As a result, sales figures increased and the market launch was successful. All in all, the company was able to navigate the media landscape with flying colors. This is the point of the Media training fulfilled. 

Karsten Schmidt in New York

Give us a call today!

What does media training cost?

This varies depending on the provider, scope and duration. In Frankfurt am Main, it is usually between €3,000 and €10,000 for a basic program. Group training is also offered. There are customized packages that are tailored to the group. So you too can find excellent training. If you want more than that, you can always consult with the provider. 

What is media training?

Media training is a kind of specialized Coaching. It prepares you to deal effectively and confidently with the media. This includes the techniques you need to master interviews, press conferences and public appearances. You will learn how to convey clear and concise messages. The aim? You will gain experience and confidence in dealing with the media. This will enable you to use the press and image to position your company in the best possible way. 

Why media training?

Media training makes a big difference for many. It helps with communication skills. But it can also do much more. Your public appearance is assured. It also prepares you for situations in which you have the opportunity to represent your company successfully. A professional media presence strengthens confidence in your brand. It helps to avoid negative reporting. This is an issue that still drives many into a corner. If you master it, you can turn it to your advantage. 

Free initial consultation

+49 174 1614 254

🔥 Currently in focus: 15 signs of a toxic corporate culture (Guide 2026)